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The last major thing I worked on at YouTube has finally shipped: a way for Creators to find inspiration for videos using YouTube data on what people have been searching for.

This feature is particularly useful if you’re trying to find your niche on the platform. You can brainstorm topic areas and then use those to find search terms where there isn’t enough good content today, allowing you to get started.

I’m proud to have played a small part in bringing this into the world.